About

For its ground-breaking work, the company has been awarded as the “World’s Most Innovative Sustainability Startup”, “Impact company of the year” and “Global Tech Innovator” among more than 2000 companies worldwide!

Mission & Vision

We believe we have a responsibility towards our planet, the people and creatures who inhabit it. Our vision is a sustainable world free from pollution. We believe that as a society we have to make a fundamental shift in the way we value resources and move from a ‘linear economy’ (make, use, dispose) to a ‘circular’ one. In a Circular Economy, resources are kept in use for as long as possible, the maximum value is extracted from them whilst in use, and at the end of the product’s service life, materials are recovered and regenerated from it.  

We believe it is the our social responsibility to give back to the world, just as it gives to us. This is what makes us a truly sustainable ogranization. Following our mission to make the greatest possible sustainability impact, we are working to scale our technology and make our products widely available. We aim to educate and inspire individuals and organizations to reduce plastic pollution by providing them with better alternatives through harnessing the power of nature.  

Join Our Movement 

We know our existence is not singular, it is part of a bigger eco-system of people, communities, organizations and nature. Therefore, we invite you to join our movement as a partner, customer, investor, supporter or team member.

History

PlasticFri was founded by innovator brothers Allen and Max, with the mission to end plastic pollution catastrophe. 

The history of the idea goes back to their childhood. Whenever they were out in the nature, their parents asked them to spend a few minutes picking up garbage before starting to play around. This became a habit which continued into adulthood and they still make time for that today. 

As adults, they realized that these small efforts were not scalable. Most of the garbage they found in the nature, was plastic waste and it never stopped accumulating.  

Their work started as a side project more than a decade ago and then they began seeking a more scalable solution. In 2018, they had a breakthrough and succeeded with promising results beyond the lab and developing the core technology. It was then when PlasticFri was officially registered as a company.  

Fast forward, they continued research and development working with a wide range of stakeholders, partners, suppliers and customers to drive the mission of PlasticFri.  As visionary innovators and serial entrepreneurs, Allen and Max have been recognized several times such as being named one of Sweden’s most powerful leaders in sustainability, selected by Forbes magazine as the top 30 most influential entrepreneurs, featured on the prestigious “Forbes 30 under 30” list and awarded the Prince Daniel Fellowship.